By Maiken Scott (The Pulse)
A Philadelphia company uses feminine hygiene products to empower girls in developing countries.
There are two hot trends in online merchandising right now: professionally curated subscription boxes and purchases with a philanthropic impact. Cora, founded by Philadelphia’s Molly Hayward, has found a way to logically combine both business models. The service delivers a personalized menstruation management kit—tampons, tea, chocolate, etc.—each month while providing a supply of similar products to girls in India who might otherwise have to take days off from school for their period.
From the company’s inception, Hayward was adamant in bringing organic alternatives to Cora’s subscribers that are not only safe for women, but for the earth as well. “Conventional feminine hygiene products are not bio-degradable,” Hayward explains, “They end up in landfills, and you think about what is generated by the number of women who use those products. You’re talking about tons and tons of waste.” Tampons, pads, and liners provided by Cora ditch the synthetics for two materials: cotton and corn cellulose.
And with each box purchased, part of the profit is sent to Calcutta to support a small-scale manufacturing unit, completely run by women, which makes biodegradable feminine products for locals.