“Guerilla” Marketing Firm Tapped to Counter-Protest Thursday’s SRC Demonstration in Forthcoming Anti-Union Campaign

Image: GoGorillaMedia.com

Image: GoGorillaMedia.com

By Dustin Slaughter

A high-profile, New York City-based advertising firm has been tapped by a group called “PFT Fails” to provide counter-protesters for Thursday’s demonstration against the School Reform Commission’s decision to cancel teacher contracts, The Declaration has learned.

Screenshots sent to us indicate a solicitation was posted this afternoon in a private Facebook group called “Brand Ambassadors of Philadelphia”:

Counterdemo - SRC_2 Counterdemo-SRC-1

The individual who emailed these screenshots, speaking on condition of anonymity, told The Declaration that the counter-demonstration will be the first salvo launched as part of a new campaign against the Philadelphia Federation of Teachers. “PFT Fails” will also be launching a website “promoting how the union has failed the teachers,” according to the source.

The company hired by PFT Fails, GoGorilla Media, boasts a roster of clients including Google, McDonalds, Coca-Cola, Comcast, and many more.

We will continue to follow this story as it develops. Subscribe to us by email and connect with us on Twitter and Facebook.


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